Water needs in Urban Countries Assignment Example | Topics and Well Written Essays - 2000 words

Water needs in Urban Countries - Assignment Example eptionally low precipitation rates annually and exceptionally high evapo-transpiration rate combined with overexploitation by the vast and ever increasing populations Johns (2008). Most of its water  resource  is in  underground  sinks and  little  surface water resources. Furthermore, a huge amount of these underground water resources  are contaminated  by minerals and oil fuels which are  plentiful  within the region, thus rendering the water not fit for consumption. This puts water resources as  particularly  crucial resources in the region, and  over time,  various organs and  individuals have been implementing conservation measures. These measures range from sustainable exploitation to the  search  of alternative water sources and waste water management. With the increasing rates of climate change,  population’s growth rates and conflict struggles for other resources the conservation measures have had little  impact  on the water shortages situation. This calls for an in-depth investigative  study  on the various issues surrounding water availability within the region. This includes the conduct of research within the region, capacity building initiatives among the populations, and the  employment  of  proper  results and recommendations implementation strategies. The people within the region must  get  to  understand  the importance of this commodity and the  employment  of various conservation strategies.  The social structure influencing rapid population growth also requires to be moderated such as by the introduction of birth control and the development of international understanding and regulations pertaining to shared water resources within the region.  The various nations within the reg ion and their people need to  agree  on a water management plan and regulations to  attain  sustainable development. Water needs within the region can only be met through a regional integrated water conservation and management  effort. Water shortages are evident in

Case study Example | Topics and Well Written Essays - 1750 words - 8

Case Study Example The business model followed by Hanon compelled the managers to follow all the rules laid down by the corporate office down to every word. Therefore, the corporate office had complete control over all the operational activities of the restaurant chain. Looking at the initial results of success, the higher management decided to expand the business of China Delight. After the expansion the problem started surfacing. As a result of the expansion, the management had to hire general managers from outside. This decision making eventually proved to be the root cause of the downfall of China Delight. The previously implemented model of close control by the corporate office started creating friction with the newly appointed managers. Moreover, they did not possess any experience to run chain restaurants, so they had to be trained in order to get them habituated with the business and operational structure of Hanon. The training did not prove to be fruitful for China delight, as the managers mos tly ignored the instructions from the higher management and decided to run the operations based on their own knowledge and expertise. This as a result led to severe deviations from the operations manual provided by the corporate office thereby reducing its control over the restaurant chain. The newly appointed managers who did not had any experience in running restaurant chains failed to maintain consistency and quality standards, which hampered the brand image of the restaurant chain thereby reducing the foot fall level. The decreasing revenue and severe loss making became a severe concern for the company. Moreover, there was a communicational gap between the general managers and the corporate office, as the managers did not file regular reports and mostly ignored the instructions from the higher management; this as a result worsened the problem even further. There was also a great

TV and Our Children Essay Example for Free

TV and Our Children Essay There is a long term debate about television affecting development of children, its positive and negative impacts, and possible consequences of excessive popularity of TV among young developing personalities. Critics argue on supportive and harmful influence of television on kids, and access the topic from different perspectives: scientific, which is observing of physical changes in child’s development, ethical, moral, and psychological. A number of experiments have been conducted in order to determine possible harmful effects of television on young minds, which indicated different and controversial results as for the issue. However, every study confirms that excessive time spending in front of television negatively influences various aspects of child’s development. see more:influence of television   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The extent of influential force of television of young developing personalities can be determined with the help of reviewing and investigating the results and outcomes of different experiments conducted on this matter. First of all, television can be determined as a representation of information in two senses, which are hearing and sight. Furthermore, television reproduces the sounds of a very poor quality to the human hearing, and the visual data contains flashing, unrealistically colored, fluorescent over-stimulating images to a human eye, which can be a threat to development and proper functioning of the sight and hearing organs (Poplawski 1998). Moreover, watching television can result in improper functioning of the vital multi-leveled sensory elements, which can deteriorate the process of children’s brains growth. Experiments, where children are left alone with limited interaction wit other personalities, accompanied only by the information retrieved form TV screen, show that such isolation tends to generate a decrease of child’s brain by approximately 25% (Healy 1990). Further experiments conducted on young developing animals, which assume confining an individual into a closed space with the ability only to observe the action of other animals, indicated the similar effect of brain decrease and its rate was proportional to the time spent in confines (Healy 1990). A full visual ability of a child and a three-dimensional vision pertained to an adult organism continue the development process until a child becomes 4 years old. Consequently, the visual data produced by television appliances blocks the full functionality of seeing abilities and limits it to the quality reproduced by the actual screen, which represents unfocused two dimensional data composing of a limited amount of dots of light, often referred as TV resolution and refreshment rate. The visual information appears on the screen due to the process of transmitting electrons by a cathode ray gun to fluorescent substances, phosphors. The product of phosphors is artificially pulsed light originated from its glow, and it is directly perceived by a human eye without stimulating the function neuron-endocrine system secretions (Mander 1978). The final product of a TV screen represents a fairly unfocused picture, in order to perceive which with clarity and sharp focus the eyes of a human have to strain and adjust to the lower quality visual product. Apparently, television negatively affects the physiological development of a young human organism, as well as adult organism can experience harmful effects of excessive watching television. Among some other arguments that support the idea of harmful influence of television are moral and ethical considerations, which can be quite controversial. As an example of these, there is an argument of negative affect provided by the information received from TV including violence, inappropriate social behavior, explicit use of language, scenes of sexual acts and sexual abuses. Furthermore, television may become a tool of promoting inadequate behavior of people, as well as stimulating different addictions both to TV and products promoted on TV. Another recognized problem of watching too much television is very critical to young personality’s mind development. Watching television prevents children from use of their imaginative thinking, as they perceive the message exactly in form it was transmitted by author of shown information. Neocortex, a part of the brain that stimulates the creation of images, pictures, and symbols, is partially or sometimes completely inactive while children watch TV. Imaginative thinking is a critical aspect of human development, as it is a foundation of such human characteristics as intuition, creativity, leadership, artistic features, learning abilities, and many more. Television puts a child in a position of a passive recipient of information, limiting the extent of his/her participation and the ability to influence the ongoing action. Probably, one of the most successful definitions of harmful affects of television on young personalities is its impairment of the three main human characteristics acquired during the first three years of a child’s life. During this period a child learns to talk, walk, and think. Television captures a child in the sitting position most of the time, prevents possible communication, and makes a child a passive recipient of information without providing an ability to analyze the information and think. In contrast to all the harmful effects of television and its severity, TV is a very useful educational tool during the first years of human life. Television provides a possibility to get acquainted with objects, organisms, and phenomena that are impossible to encounter in person. Different educational programs, promoting exemplary behavior of children on TV in masterly created scenarios and plays may significantly assist parents in teaching basic society norms, values, and understandings. Informational programs providing information about natural phenomena and different living species on earth helps children to get acquainted with what they cannot meet in their environment. Also, different programs stimulate children’s positive attitude, as well as sound effects such as music generates the ideas and senses of rhythm. In conclusion, television should not be completely removed from the child’s environment in the time of his/her development. However, watching TV should be regulated on the time, purpose, and body position basis in order to maintain the impact provided by television. Short-time uses and right body positioning is essential when watching television as it prevents from many harmful physiological effects on the child’s body and prevents young body muscles from lack of activity. Information provided by television should be specifically chosen to attempt to get as much of positive educational data from watching TV as possible, however, a child must still have relative freedom in choosing specific programs. Watching TV practice should be minimized to the most extent possible, replacing it by activities, which contain more physical and intellectual involvement of a child. Examples of these can be reading books, spending time with friends, outside in nature, etc. Nevertheless, any regulation of spending time in front of television will not eliminate all harmful effects provided by this activity. The goal is to create a balance, or to outweigh the negative impacts of TV by positive contributions to child’s development. Bibliography Buzzell, Keith. The Children of Cyclops: The Influence of Television Viewing on the Developing Human Brain. 1998 California: AWSNA. Davis, Kimberly. â€Å"TV and your child: how much is too much?† Ebony.   Oct, 2004. Everett, Miles. How Television Poisons Childrens Minds. California: Miles Publishing. 1997. Healy, Jane. Endangered Minds: Why Children Dont Think and What We Can Do About It. 1990 New York: Simon and Schuster. Mander, Jerry. Four Arguments for the Elimination of Television. New York: William Morrow and Co. 1978 Poplawski, Thomas. Losing Our Senses. Renewal: A Journal for Waldorf Education. 7:2, Fall 1998. Yarbrough, Marti. â€Å"Movies, music TV: can parents monitor their childrens entertainment?† Jet.  March 28, 2005.

Partitioning Of Barbiturates Overview

Partitioning Of Barbiturates Overview Phenobarbitone is an antiepileptic drug which is used to treat epilepsy. Absorbance values at different concentration of phenobarbitone can be used to plot a calibration graph which in turns can be used to find the concentration of phenobarbitone in organic phase at different pH by using the gradient of the graph. From there, the concentration of phenobarbitone in aqueous phase can be determined and hence can find the partition coefficient (P). Ptrue of phenobarbitone can be determined with the presence of the value of Papp and fu of phenobarbitone (acid). % ionization of phenobarbitone at different pH can also be calculated by knowing its pKa and this in turns can be used to determine the lipophilicity of phenobarbitone. % extraction of phenobarbitone will also determine how well does phenobarbitone passes through the organic phase (biological membrane in the body) at different pH. Phenobarbitone is a barbiturate used in the treatment of epilepsy. It helps to reduce seizure frequency and severity and may even stop seizures altogether. [1] Phenobarbital works by acting on GABA receptors that in turn increase synaptic inhibition. This then increases the seizure threshold, hence reducing the number of seizures occurring. [2)] Phenobarbitone is the longest acting barbiturate. It is an acidic crystalline structure which has pka value 7.4, hence it is significantly ionised at ph values over 6. Lowering the pH of the solution reduces ionisation. [4] According to Phenobarbitone structure, it has 2 hydrogen bond donors and 3 hydrogen bond receptors and the solubility of Phenobarbitone in water is 1g in 1000mL (0.1% w/v). It has low lipid solubility compared with other barbiturate. Thus it has slow onset action and longer half life. This experiment was carried out to investigate the effect of ionisation of phenobarbitone by measuring the amount that was extracted into n-octanol from the aqueous phases of different pH values. The results collected were then used to find the concentration of the drug at equilibrium and since the pKa of the drug and the pH of the solution are known, the true partition co-efficient for phenobarbtione can be calculated. [3] Partition coefficient (P) is the ratio of concentration of drug in n-octanol phase divided by concentration of drug in aqueous phase. A high partition co-efficient implies that the drug is highly lipophilic. [5] The method used in this experiment is the shake-flask method (the most accurate measurement method). The drug, in this case phenobarbitone, is allowed to equilibrate between the NaOH solution and the n-octanol and then the concentration in both layers are been determined. [5] Since the total amount of barbiturate present in the 0.5M NaOH (which is extracted from the octanol) is known, and the UV analysis gives the amount of phenobarbitone in the octanol layer at equilibrium, we can calculate the weight left in the aqueous phase and hence the concentration of drug in each phase at equilibrium. pKa is important to determine the true partition coefficient for the barbiturate. The disadvantage for shake-flask is that it is only apply to the unionised drug which most drugs are acids or bases and are ionised in biological systems. Experimental 0.02% w/v phenobarbitone in water was been provided as the stock solution. Using the stock solution, 50Â µg mL-1 solution in 0.5M NaOH [Solution A] and a 50Â µg mL-1 solution in water [Solution B] were been prepared. (a) Calibration Standards A range of calibration standards each containing 5, 10, 15, 20, 25, 30 Â µg mL-1 of the phenobarbitone in 0.5M NaOH were prepared using Solution A. The wavelength of maximum absorbance (ÃŽ »max) at about 254nm was then determined using the 30 Â µg mL-1 standard. The absorbance of each standard at the ÃŽ »max was read using 0.5M NaOH as the blank. A calibration curve of absorbance versus concentration for the phenobarbiturate was then constructed using the absorbance readings obtained. (b) Partitioning Samples Six partitioning funnels were filled as the following: i) 10mL Solution B, 10mL 0.1M HCl, and 20mL n-octanol ii) 10mL Solution B, 10mL pH 6.6 buffer, and 20mL n-octanol iii) 10mL Solution B, 10mL pH 7.0 buffer, and 20mL n-octanol iv) 10mL Solution B, 10mL pH 7.4 buffer, and 20mL n-octanol v) 10mL Solution B, 10mL pH 8.0 buffer, and 20mL n-octanol vi) 10mL Solution B, 10mL pH 9.0 buffer, and 20mL n-octanol The funnels were shaken at frequent intervals for 30 minutes to allow the layers to separate fully. The organic layer was then been carefully ran off into a second separating funnel. 20mL of 0.5M NaOH was then added to the octanol and shaken for 5 minutes, allowing the layers to separate. The absorbance of the aqueous (bottom) layer was then measured by using the ÃŽ »max determined previously in (a). The concentration of the phenobarbitone in the 0.5M NaOH was calculated using the calibration curve. Discussion In partition chromatography, molecules move from one phase to another via passive diffusion, i.e. the movement of molecules from an area of high to low concentration area without any facilitating factor. However, charged molecules are unable to move down the concentration gradient via this route. Partition chromatography of phenobarbitone mimics the movement of phenobarbitone across the biological membrane, i.e. the movement of phenobarbitone from aqueous phase, 50Â µg mL-1 phenobarbitone in water, to organic phase, octanol. Its chemical structure shows that there is a long hydrocarbon chain attached to the ring structure which contributes to its lipophilicity. The more lipophilic the drug, the more efficiently it is absorbed into the organic phase. Glass separating funnels were used to avoid absorption of lipophilic drug into the container. 30 minutes after the layers are left to separate fully, the aqueous layer is carefully ran off, leaving the organic layer in the separating funnel. 20mL of 0.5M sodium hydroxide, NaOH is then added to the organic layer to separate the mixture into two immiscible layers again. This is possible because phenobarbitone is a weak acid, it reacts with the newly added base, NaOH to form aqueous phase. The concentration of phenobarbitone in the aqueous phase is then determined using a UV spectrophotometer. From Table 1.6, at pH 1.1, the weight of phenobarbitone in organic phase is highest, 4.392 X 10-4 g; whereas at pH 9.0, the weight of phenobarbitone in organic phase marked its lowest at 2.800 X 10-4 g. This proves that the drug is most lipophilic at low pH as it is a weak acid and is unionised at low pH, therefore more able to cross into the octanol layer. Meanwhile, at pH 9.0, most of the drug is retained in the aqueous phase in its ionised form and hence unable to cross into the octanol phase as it cannot be passively diffused. As shown in Table 1.7 and Graph 2.0, the higher the pH, more of the drug present is ionised and vice versa. Starting from pH 1.1, the percentage of phenobarbitone ionised in the aqueous phase increased slowly up to pH 6.6, followed by a steep increase from pH 6.6 to pH 8.0, and further increase less steeply from pH 8.0 to pH 9.0. As for Graph 2.0, a slow decrease is observed from pH 1.1 to pH 7.0, a steep decrease from pH 7.0 to pH 7.4, followed by a gradual decrease from pH 7.4 to pH 9.0. Partition coefficient, P is the ratio of a drugs concentration in the octanol phase to its concentration in the aqueous phase at equilibrium with each other. A high P value hence denotes a high drug concentration in organic phase. From the results, a high P obtained at low pH proves that phenobarbitone is a highly lipophilic drug, capable of crossing lipophilic membranes in the body. From the results section, Ptrue value at pH 1.1 is 7.74, whereas the literature value is 1.4. The comparison is made at pH 1.1 because phenobarbitone is present in its unionised form at low pH. However, the Ptrue value is much higher than the literature value. This could be due to errors that occurred during the experiment, e.g. parallax error while pipetting the stock solution, and accidentally ran off some of the organic phase while running off the aqueous phase, causing undetermined potential weight loss of phenobarbitone in the organic phase. It could also be due to insufficient time allowed for phenobarbitone to diffuse from the aqueous phase into the organic phase. Studies revealed that the peak plasma concentration is reached 0.5 to 4 hours following an oral administration; partition chromatography mimics the diffusion of drug across biological membrane, therefore requires at least 30 minutes to reach peak plasma concentration of phenobarbitone in the organic phase. However, in the experiment, the partition was stopped at 30 minutes, not allowing more time for the mixture to separate fully. As octanol was added into the separating funnels at different times, they could not be stopped at the same time. The aqueous (bottom) layers were then run off starting from the funnel where octanol was added the earliest to the latest. The time taken to run off the aqueous phase varies as the volume of aqueous phase varies from funnel to funnel, which may have resulted in different times for each funnel to separate and hence more complete separation in the later mixtures. The lipophilicity of phenobarbitone contributes to its absorption into the octanol phase. Likewise, it is readily absorbed across biological membranes in the body, e.g. stomach wall, cell membrane and blood-brain barrier. Phenobarbitone is administered orally; it is rapidly and fully bioavailable after oral administration as phenobarbitone is unionised in acidic environment. At pH 1.1, 87.84% of phenobarbitone was extracted into the organic phase. This signifies that 87.84% of phenobarbitone is able to cross the stomach wall into the systemic circulation. The absorption is expected to decrease with the increase of pH value down the gastrointestinal tract; the unionised fraction is smaller in the small intestine but has longer intraluminal dwell time and hence increasing absorption. Being lipophilic, phenobarbitone crosses biological membranes readily, more preferably at low pH environment, into the bloodstream and around the body via systemic circulation and then distributed throughout the interstitial fluid. However, about 50% of the drug is bound to plasma protein, therefore neither able to travel across the blood-brain barrier into the cerebrospinal fluid nor is it able to be metabolised by the liver. From Table 1.8, at pH 7.4, 70.72% of phenobarbitone was extracted into the octanol layer. Assuming 50% is protein-bound; it can then be assumed that only about 35.36% of phenobarbitone would reach the brain at physiological pH 7.4. Elimination is a mechanism the body utilises to rid drug, xenobiotics and waste products from the body and plasma, mainly by the kidney and the liver. The normal pH of urine ranges from pH 4.5 to pH 7.5. Phenobarbitone being lipophilic and protein-binding has a slow elimination; its lipophilicity prevents it from being filtered by the glomerulus, unless metabolised in the liver into a less lipophilic metabolite. However, 25% of phenobarbitone is still excreted in its unionised form via passive tubular secretion. This route of excretion is exaggerated when urine is alkaline or when the urine volume is increased, i.e. via forced diuresis. Conclusion As phenobarbitone is used in treatment of epilepsy, it needs to possess the characteristics and ability to cross the blood-brain barrier into the motor cortex to exert its depressant effect. From the partition chromatography carried out, it is evident that phenobarbitone is readily absorbed into the body across biological membranes due to phenobarbitones lipophilic nature. It is also widely distributed in the body fluid, including the cerebrospinal fluid where it can act on the motor cortex. As for elimination, approximately 75% of the drug is metabolised by the liver before being excreted, but 25% is excreted as unionised molecules by passive tubular secretion in the kidneys. In conclusion, phenobarbitone has a relatively fast onset of action, hence it is deemed suitable to be administered via the oral route for the treatment of epilepsy.

Wedding Speech by a Childhood Friend of the Groom -- Wedding Toasts Ro

Wedding Speech by a Childhood Friend of the Groom Good afternoon, ladies and gentlemen. On behalf of the bridesmaids, I would like to thank Scott for his kind words. For once in my life, I find myself agreeing with him - they look stunning and did an excellent job today. For those of you who don't know me, my name is Jason. I’ve been Scott’s best friend for nearly 20 years. I’ve known him for a similar period. And all the time we’ve spent growing up together means that he’s had as much of a part in developing my sense of humor as anyone. So, while I have tried to make this speech funny, it’s his fault if it’s not. I have very fond memories of growing up with Scott. I’ve been his partner in crime on many a wild occasion and, in quieter times, a close confidant to whom he could tell almost anything. And I do mean anything – which has provided me with ample material for my speech this afternoon. Although I did agree not to divulge any details of the stag night, like about the Danish stripper he got chatting to in the hotel bar. So I won’t. Scott and I have done many things together during our almost life-long friendship – although they’re probably not quite as interesting to relate as the story about that Danish stripper, but I gave him my word on that one. Anyway, over the years we've built go-carts together, rode our bikes together, played football together, bunked school together, tried to... ...r. And I, as much as all of you, want that happiness for myself. Er, sorry, I mean, I want their happiness to last forever. And I do. So although I’m not actually married myself [turn to bridesmaids again], I thought it might be helpful if I offered them each a little piece of advice. Pamela: no matter how far away you are from your loved one, when you’re married, you’re never alone - because you know where my flat is. And Scott: getting married bestows upon you many, many obligations. But remember, foreplay is only optional. Ladies and gentlemen, on a final and serious note, please be upstanding and raise your glasses to my very best friend and his beautiful new wife. To Scott and Pamela.

Essay on Macbeth and its Unbelievable Lady :: GCSE Coursework Macbeth Essays

Macbeth and its Unbelievable Lady      Ã‚   In William Shakespeare's tragedy Macbeth which character is more imaginatively created than that of Lady Macbeth? Can a lady actually think in this manner without being called insane. We examine the various dimensions of her character in this paper.    L.C. Knights in the essay "Macbeth" describes the unnaturalness of Lady Macbeth's words and actions:    Thus the sense of the unnaturalness of evil is evoked not only be repeated explicit references ("nature's mischief," "nature seems dead," " 'Tis unnatural, even like the deed that's done," and so on) but by the expression of unnatural sentiments and an unnatural violence of tone in such things as Lady Macbeth's invocation of the "spirits" who will "unsex" her, and her affirmation that she would murder the babe at her breast if she had sworn to do it. (95)    Samuel Johnson in The Plays of Shakespeare underscores how ambition by the protagonists leads to detestation on the part of the readers:    The danger of ambition is well described; and I know not whether it may not be said in defence of some parts which now seem improbable, that, in Shakespeare's time, it was necessary to warn credulity against vain and illusive predictions. The passions are directed to their true end. Lady Macbeth is merely detested; and though the courage of Macbeth preserves some esteem, yet every reader rejoices at his fall. (133)    In "Memoranda: Remarks on the Character of Lady Macbeth," Sarah Siddons comments on the Lady's cold manner:    [Macbeth] announces the King's approach; and she, insensible it should seem to all the perils which he has encountered in battle, and to all the happiness of his safe return to her, -- for not one kind word of greeting or congratulations does she offer, -- is so entirely swallowed up by the horrible design, which has probably been suggested to her by his letters, as to have forgotten both the one and the other. (56)    In his book, On the Design of Shakespearean Tragedy, H. S. Wilson describes the role of Lady Macbeth:    Professor Kittredge used to point out to his classes that Lady Macbeth, in urging Macbeth to act, uses the three arguments that every wife, some time or other, uses to every husband: "You promised me you'd do it!" "You'd do it if you loved me!" "If I were a man, I'd do it myself!" But Macbeth's mind is made up by her assurance that they may do it safely by fixing the guilt upon Duncan's chamberlains.

How to Set Up a Marketing Plan

Somaliland Youth Development Association (SYDA) Tactical Marketing Plan Presented By: Issaq Gass Plan Overview Practice: Somaliland Policy & Reconstruction Institute (SOPRI) Name of Campaign: Somaliland Youth Development Association (SYDA) Campaign Manager: Issaq Gass Objective The objective is to open a youth complex facility which targets youth development in a country in the Horn of Africa following the market strategies specified in this plan. Target Market Product demographicsAll local schools and universities in the capital city of Hargeisa, local newspapers in the capital city, Somaliland TV, Horn Cable TV, Universal TV (The three major local TV networks in Somaliland), Flyers around every major business in the city, Twitter, Facebook, and Youtube. Target contact demographics 1) Meet with the three major Somaliland TV networks to promote the new complex and benefits for youth joining as members. 2) Flyers all around the capital city of Hargeisa at schools, universities, Major Businesses, and transportation centers. ) Advertise on major Somaliland news websites as an ad. 4) Advertise in the local major newspapers, try to get front page appearance. 5) Create Twitter, Facebook, and YouTube accounts to update news and information about the complex, take advantage of all social network feedback tools to see feedback. For examples likes, comments, tweets, and shares. 6) Discuss the new facility on the Somaliland National Radio. 7) Try to get in touch with the information ministry of the country to get an emailing list of all the youth enrolled in their system. Message SummaryThe Somaliland Policy and Reconstruction Institute (SOPRI) is an independent professional organization founded in Los Angeles, California in 1992 by a group of concerned Somali-Americans and Somalilanders who were deeply committed to help Somaliland. We will sponsor this Somaliland Youth Development Association to spearhead the high unemployment amongst the youth in the country and develop the youth everyday with community to make sure that the youth, regardless of background, has the opportunity to learn, grow and thrive in the country. Call to action Desired outcome?Sell – 50,000 memberships before opening day. Make the facility the new gathering spot for youth to not only offer enrichment programs for the youth but to help them avoid crime, drugs, and violence as well. What is the pull-through offer? Offer 500 free memberships through filling out a lottery online which we would email out to all the youth on the server as well post on all of our social media websites. Process Development list 1) Complete facility by Summer 2013 2) Create Facebook, Twitter, YouTube accounts. 3) Complete communication and deals between target contact demographics. ) Try to get a lot of government influence through our contact list. 5) Reach out to tribal sultans to help them promote amongst the specific tribes in the city. 6) Try to set up an assembly at local schools and univ ersities discussing ways they can create jobs by meeting at the facility to tackle the high unemployment amongst the youth. 7) Set up all interviews in the next few months. 8) Start lottery process for free memberships a month prior to opening. Pre – event follow up Consistently following up with the development list and target contact demographics list to make sure we are on the right path.Making sure we are gaining a lot of support throughout the capital city primarily the youth and parents of the youth. Also, daily check for feedback we might need to respond to via our social media websites. Post – event follow up Seeing if everything is going in the right direction and to see if everything was done and completed as planned. If we have time before opening possibly add more target demographics or make more appearances to broaden targets. SWOT Analysis Strengths: * SOPRI is a well-known and well established organization in Somaliland. We have the trust and support thr oughout the nation. SOPRI’S executive committee members and general members will strive to reach out to all target contacts that we already have a close relationship with for the most part. * Organization members will be working free of charge to help the make this facility a success. * The wide array of experience the members have will help make the process smooth. * SOPRI already has the capital to invest into the project from previous donations and fundraisers. * The Facility will enrich the youth. Weaknesses: * This will be the first time we sponsor a project that requires building a facility. Balancing time to contact the workers and organization members on the ground since time difference is 8 hours. * Lack of experience in this field. Opportunities: * If successful, it will become the first official youth complex in the country. * It will help build the esteem of the organization by tackling high employment rates, creating jobs, and enriching the youth. * It will be a location where the youth of country could meet and hold events. * It will build loyalty for us in the future for other business ventures to the same caliber.Threats: * Local indoor soccer stadiums. * Local gyms. * Local event halls. Project Plan: EVENT| CO-ORDINATOR| ESTIMATED WORK HOURS| Contact local newspapers| SOPRI members on ground| 5| Contact local TV networks| SOPRI members on ground| 1 week| Contact local schools and universities| SOPRI members on ground| 1 week| Create and manage social media| SOPRI Executive Committee| Continuously| Flyer creation and distribution| SOPRI members on ground| 2 months| Contact Somaliland news websites for advertisements| SOPRI Executive Committee| 5 ays| Manage entire marketing campaign| Issaq| Continuously| Distribution: The goal is to have our memberships ready and easily available to students both in K-12 and universities. Memberships will be sold all over the city at every major business office as well as every school district and univer sity. We will also have a website where students could buy it online. The memberships will be available all over Somalilands capital city Hargeisa. Which would make accessibility and exposure a lot easier.There will be 5 mediums of marketing for this facility(press, social media, flyers, emails and television) guaranteeing great exposure and accessibility so that we could capture and gain as many members as possible. Marketing Function and costs Medium| Base Cost| Duration| Total| Somaliland News websites| 0| Continuous| 0| Somaliland Newspapers| 0| Continuous| 0 | Facebook| 0| 0| 0| Twitter| 0| 0| 0| Somaliland TV networks| 0| 0| 0| *Since it’s for a good cause for the nations development a lot of our target contacts agreed for it to be free of charge until the project is completed.Metrics and Expectations: * To gain as many members as possible to help reduce unemployment rates, drug use, and crime in the city. * To enrich the youth through sports, events, tutoring, and gath erings. * To help the youth come together to build business plans of needs throughout the nation so we could then try to sell their ideas to the major corporations and business owners for funding. * Using SOPRI’s existing relationships to make this project a success. * Secure all outlets on our target contact demographics list to successfully reach our market plan strategies.