Is “Mass Marketing” Dead? Essay

autonomic nervous system Mass merchandise is the concept that consumers go forth favour harvest-times that are available and highly affordable. instantaneously a days , Product variety and design merchandise originated from the plurality trade based on organizational resources and sound financial position to seize whole market. Critics demonstrate that Customers change their need , privation and demand based on changing experiment overtime. Marketers also change their strategy to make certain(p) more and more create customer rank through those market attitude. Mass market is up to now useful philosophy in two types of hobby situation 1. At the first that demand of the product exceeds thesupply. In this context , management can accession production. 2. Secondly, product cost is too high. At that point , improvement production is needed to bring it down. To guard the whole market with effectively and cost-efficiently , marketers should overconfidence resources and finacnce. Thus , therefore, management can make a decision whether they may follow circumstances marketing or not. Finally, mass marketing may actively follow or not based on companies overall position.I believe that mass marketing is dead theoretically. In practically, by measuring mass marketing weight with oither concept, we should recognize that mass marketing is even not come very underweight to dead. 2. Mass marketing is still viable centering to shit a useful brand? Ans Mass marketing is the top most bingle viable way to build a pelfable brand. But, achieving company goal through its strategy, company require resources so that company can create , legislate and delivery to consumer to market with effectively and efficiently. In this context, large company can make sure scratch through this marketing procedure . On the separate hand , no make sure profit by smaller company by development product variety or target marketing concept. Product variety and target marke ting depends on segmentation level with its effective segmentation.Critics sometimes demonstrated that to make the company object, it has to match with capable and efficient resource. Depends on companies resource capability, company may ensconce whether mass marketing would be viable or product variety or target marketing concept would be viable. Finally, we can say that mass marketing is still viable way to build a profitable brand .